As a small-business owner, you’ve probably already started to think about the upcoming holiday rush and how you can best prepare to serve customers in the face of almost as much unpredictability as in 2020. It comes as no surprise that last year’s holiday shopping season looked a lot different than most, with the Covid-19 pandemic keeping many consumers out of brick-and-mortar stores and opting for curbside pickup or online retail instead.
According to an Adobe Analytics study, those businesses that offered curbside pickup saw 49 percent higher digital sales year-over-year compared with a 28 percent digital sales increase for those who offered only in-store shopping. And of course, internet retail saw a huge increase as shoppers browsed from the safety and comfort of their own homes: Online shopping surged more than 32 percent in 2020 from the previous year.
This article originally appeared on Inc.com. Read the full article here.